easyrun.me — something easy is coming
Run easy.
Find yours.
A smarter way to find your perfect running shoe. No confusion. No overwhelm. Just the right shoe for you.
No spam. Just one email when we launch.
easyrun.me — something easy is coming
A smarter way to find your perfect running shoe. No confusion. No overwhelm. Just the right shoe for you.
No spam. Just one email when we launch.
How it works
Where you run, how far, what matters — no jargon, no complicated forms.
Three recommendations — budget, best value and best regardless of price.
The right shoe makes every run better. That's the whole point.
Reviews
From 1,299 SEK
"One of the fastest daily trainers on the market. Surprisingly versatile."
You who want a fast shoe that still works for everyday training.
From 1,799 SEK
"The ultimate comfort shoe for long distance runners."
You who run long distances and prioritise comfort over speed.
From 1,599 SEK
"Built for the trails. Grip, protection and cushioning for long days in the forest."
You who love running in the forest and need a shoe that handles any terrain.
Our story
I'm Filip Starck, 43 years old from Jönköping, Sweden. For 25 years, football was everything. Every training session, every match, every tackle. Then, in 2014, it was over. Not dramatically. Just... done. And with it disappeared something I didn't know I needed — the movement, the pulse, the feeling of the body working hard. That same year, my wife and I found out we were expecting a child. Life shifted completely. I needed to find the easiest way to stay active. Something I could do anytime, anywhere. I started running. I bought the wrong shoes. Then the wrong shoes again. Then the wrong shoes a third time. I'm the kind of person who digs into details until I understand exactly why something works or doesn't. So I read everything. Tested everything. And understood that the right shoe isn't about brand or price — it's about you. Nobody in the industry was asking the right questions. Everyone wanted to sell. Nobody wanted to help. That's what I wanted to change. EasyRun is built on the 80/20 principle: 80% of your running should be easy — calm, controlled, sustainable. That's the foundation everything else is built on. Make it simple, make it right.
Run easy.
Run together.
EasyRun Social Runs — organised running groups for recreational runners. No performance pressure. Easy pace. All levels welcome. Starting in Jönköping, Sweden.